Our Mission

We believe in your innate ability to birth your baby, and that birth works. That going with the flow and hoping for the best isn’t a good option with our birth statistics being what they are. That your birth choices are important, and your birth is important.

Autonomy in this space depends on information being made available to you, and digested by you. But this information can be hard to find. We hear it from you — from women who didn’t know that there were options and choices to be made, all through pregnancy. Who didn’t know what midwives were, what doulas were, and what continuity of care was (and should look and feel like).

We know because we were you, booking in for pregnancy care based on what those around us were doing, with little regard for what the evidence actually said about those options. 

This information is out there, but it is spread far and wide. We have spent years piecing it together, between birth education courses, books, websites, academic journals, podcasts, and instagram posts. Our goal is for all of this information, all of your birth choices, to be under one roof. 

Choices in care provider.

Choices in pregnancy.

Choices in birth.

Choices in postpartum.

Your first birth is not a trial run, and we don’t want it to take you having a bad birth experience to be the catalyst for you being properly informed. But if you are here, wanting to change the trajectory of your birth experiences (or set off on the right foot from the get-go), then we are here to support you. We wouldn’t be here were it not for our previous birth experiences.

We want to ensure you are fully supported, both by your own knowledge, and by your care provider, to be at the centre of your care, and to have a positive birth experience, whatever that looks like for you.

Your birth choices matter — your choice of care provider, of birthing venue, of care during pregnancy, birth and postpartum — they matter.